Problem Statement

• The Georgia Food & Resource Center’s website was designed to inform their community on their mission and food bank/pantry offerings. We have observed that their website isn’t effectively meeting these goals, which is causing confusion regarding the GAFRC’s business and services. How might we improve the GAFRC’s dissemination of information on their services so that our customers are successful based on an increase in A) food distribution to those in need, B) donations to the organization, and C) volunteer work within the organization?

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Hypothesis Statement

• We believe that increased attention to content and accessibility of information regarding the GAFRC for the clients, donors, and volunteers will achieve greater community outreach concerning the issue of food insecurity.

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Value Proposition Statement

• We’re working to re-design the Georgia Food & Resource Center website to help clients, donors, and volunteers solve the issue of food insecurity in their community. Why we’re better: We offer clear, direct information that helps clients, donors, and volunteers take immediate action to reach their goals and fight food insecurity. Why we’re believable: We’re an honest, local community effort to fight hunger in our area.

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Information Architecture

• We performed a card sorting exercise to extract what essential navigation elements should be included. We each added existing site pages and content ideas from our affinity map on to cards. Then we collaborated to modify our cards and created a consistent vision for what the site should include. We created copies of our final card set and ran tests between two participants to discover how those without prior knowledge of the site would logically group the information.
• Finally, we compared the results and created a draft of the official site map.
• We took insights from the journey map and card sorting exercise to create a task flow. This helped us better understand the user’s interaction with the site while performing specific tasks based on the new content organization. Three task flows were developed to represent the largest portion of our users.

Originally, the homepage was bare bones. It explained the GAFRC’s purpose in two sentences, but needed additional content so users could skim the first page and understand exactly who they are, what they do, and where they can go next to take action.

To achieve this, we included statistics on food insecurity in America to further state why the organization exists. We also added their mission statement, upcoming events, location, and contact information to describe their purpose and the area they serve.

One of the major problems with the website was lack of guidance for users. It wasn’t clear where to go to find information for the individual goals of clients, donors, volunteers and partnering organizations. We separated donor, volunteer, and partner/client pages to help them take action based on their own needs.

The original UI style representative of who the organization was or their mission. It was outdated, inconsistent, and lacked meaning.

We selected various greens to better portray the organization and their dedication to fight hunger -- health, fairness, hope, growth, and prosperity.

The typeface needed to be simple and easy to read, so we selected a combination of Arial and Helvetica.